Tourism News

ATE 2012 to showcase next phase of Tourism Australia campaign
Excitement is building for ATE 2012, Australia’s premier tourism trade event and the largest event of its kind in the Southern Hemisphere. Running June 15-21, this year the event will play an important part in bringing the anticipated next phase of the There’s Nothing Like Australia campaign to life. Find out more.
Tourism Australia campaigns around the globe
Micro movies
Online micro-movies promote Australia in China
A series of online micro movies promoting Australia has attracted more than 80 million views in China.  The Show Lo/Rainie movies link from Tourism Australia’s campaign site on, which itself has garnered more 2 million hits.  They movies have generated more than 10 million Google results and around 15,000 retweets from Tourism Australia’s Weibo page.
Try Australia campaign
British rugby fans inspired to Try Australia
British rugby fans have even more reasons to visit Australia, thanks to the Try Australia campaign from Tourism Australia, Qantas and Lions Rugby Travel. Try Australia launched on 19 May with a 16-page UK Daily Telegraph supplement featuring rugby commentary and articles on iconic Australian destinations such as Ningaloo Reef, the Great Ocean Road and Red Centre.  The online campaign gives visitors the chance to win a trip to the first test match in Brisbane and will be live until the British and Irish Lions Tour in Australia in June 2013.
TripAdvisor helps travellers tailor their Australian adventure
Tourism Australia and popular travel review website TripAdvisor have launched a year-long campaign to encourage long-haul travellers in Western markets to take an Australian holiday.  The campaign features an interactive planning tool on TripAdvisor’s UKGermanyFrance,ItalyCanada and USA sites. Users can create their own Australian itineraries based on starting city, preferred experiences and length of stay and incorporates ratings and reviews from other TripAdvisor travellers.
German working holiday
New promotion targets German working holiday-makers
Germans could win one of six ‘money can’t buy’ working holidays in Australia under a new Tourism Australia promotion running until 12 June. The campaign targets print, online and social media audiences, including the 13,700 fans of Tourism Australia’s German Facebook page and the more than 67,000 German fans on Tourism Australia’s global Facebook page.  Up for grabs are dream getaways with Tourism NT, South Australia Tourism Commission, Tourism Queensland, Tourism Victoria and Kakadu Culture Camp, Northern Territory.
UltraTravel Awards
Australia named Best Country at the Ultras
Australia was voted Best Country by Daily Telegraph Ultratravel readers at the prestigious Ultra Awards in London recently.  The award is a coup for Tourism Australia, whose target market in the UK is closely aligned with Ultratravel’s affluent, older group of readers. Ultra award runners up included Italy, New Zealand, Thailand and the United States.  The Shangri-La in Sydney won best hotel in Australasia.
Business Events South East Asian Roadshow
Business Events present Australia to key Southeast Asian markets
Key travel trade in Jakarta, Kuala Lumpur and Singapore learnt more about Australia’s business events capabilities at a recent roadshow led by Business Event Australia and Tourism Australia’s offices in South East Asia. The presentations, networking sessions and events gave Australian bureaux delegates the chance to introduce key MICE developments, develop new business opportunities and gain a better understanding of individual markets.
Air NZ
Tourism Australia, Air NZ partner on programs for Canada
Tourism Australia and Air New Zealand have partnered on a major campaign promoting Australian holiday experiences to Canadian travellers. The campaign features specially-priced packages to iconic destinations such as South Australia’s Kangaroo Island and Barossa wine region and Queensland’s  World Heritage-listed Daintree Rainforest and Great Barrier Reef.
Industry news
Industry Briefings
2012 Industry Briefings
Tourism Australia will hold Industry Briefings in Adelaide, Sydney, Hobart, the Gold Coast, Cairns and Perth in November 2012. Further briefings will be held in Melbourne and Darwin in February 2013. Once all dates are confirmed, they will be published on Tourism Australia’s corporate site.
Energy saving
Smart energy advice for tourism businesses
Australia’s small and medium tourism businesses are set to benefit from reduced energy costs with more than $1 million in funding to help them improve their energy efficiency. The Australian Tourism Export Council (ATEC) has been awarded $612,040 and the Australian Hotels Association (AHA) $423,690 under the Government’s $40 million ‘Energy Efficiency Information Grants’ program. Find out more.
What’s new online
New market profiles
Tourism Australia’s market profiles – your one-stop-shop for 14 key inbound tourism markets – have been updated ahead of ATE.  The profiles provide an overview of 2011 market performance statistics, aviation analysis as well as key insights on the distribution landscape.
EDS guidelines
Updated Experience Development Strategies Guidelines
The Experience Development Strategy, Guidelines for Steering Committees has been updated to include practical advice drawn from recent experiences in the National Landscapes Program. It now contains an easy-to-use checklist of essential EDS requirements, templates for your annual implementation plan and appointing a consultant, as well as ideas for managing the project.
News in brief
Qantas restructure 
Qantas Group has announced details of a major restructure, which will see Jetstar, Qantas International and Qantas Domestic operated as three distinct businesses, each with their own CEO and operational/ commercial functions. The new structure will be effective from 1 July 2012.
Middle Eastern carriers get interim approval for Australian codeshares
The ACC has issued interim approvals for Etihad and Air Berlin and Emirates and Flydubai to offer joint pricing, scheduling and marketing of air passenger services between Germany and Australia.