Industry News OCT 2012

Australian bush kangaroo image
Industry News
Chinese tourists in Australia
Arrivals reach six million
Recent increases in flights to Australia by key Asian airlines such as China Southern and Sichuan Airlines has buoyed a 3.5 per cent increase to six million international arrivals in the last twelve months, according to the latest Overseas Arrivals and Departures figures released by the Australian Bureau of Statistics. Minister for Tourism, Martin Ferguson AM MP, said the figures showed Australia’s $48.5 million investment to attract tourism from Asia is working.Find out more.
Australian Tourism Directions Conference logo
Tourism Week in Canberra
Registrations are open for the Australian Tourism Directions Conference at Parliament House in Canberra on Thursday 1 November. Minister for Resources Energy & Tourism, the Hon. Martin Ferguson AM MP joins a prominent list of keynote speakers, including Bank of America Merrill Lynch Chief Economist, Saul Eslake and Asian travel industry expert Siew Hoon Yeow.  Read the full agenda, which also features six afternoon workshop sessions.  This year Directions follows the Tourism & Transport Forum’s (TTF) annual Leadership Summit on Wednesday 31 October, also in Canberra’s Parliament House.
ATDW logo
Scale the Great Firewall of China with the new Tourism e-kit
New tutorial topics for the fast-growing Chinese market are included in the latest version of the award-winning Tourism e-kit from the Australian Tourism Data Warehouse (ATDW). Tourism operators can now download tutorials to help them develop a Chinese website and better leverage social media, search engines and mobile applications to reach Chinese audiences. Another 36 existing tutorials were also updated.
MIMA Awards
Sydney and Brisbane recognised at MIMA in London
The Sydney Convention and Exhibition Centre and Brisbane Marketing both took out silver awards at the Meeting Industry Marketing Awards (MIMA) in London last week.  Sydney Convention and Exhibition Centre received the award for Best Web Site, while Brisbane Marketing won for Best Brochure – Venues and Destinations.  Penny Noble from Noble Events, an award sponsor, is pictured at the event with Liz Stanhope, Tourism Australia’s Business Events Manager, UK/Europe.
Tourism Australia campaigns around the globe
Friends of Australia
Top Travel China visit
Tourism Australia Managing Director Andrew McEvoy welcomed two new ‘Friends of Australia’ – Chinese celebrity couple Ms Yuan Quan and Mr Xia Yu – to Sydney on 27 October. The actors became official Australian ambassadors at the start of an action-packed tour around the country with China’s influential Top Travel magazine. They’ll also visit the Red Centre, Perth and Margaret River on the trip, titled Travelling Across Australia – the country with the Grandest Landscape. The trip will be promoted across Top Travel’s print, digital and social media channels, as well as on radio and at Top Travel events.
Japan TNLA promotion
World’s Best promotion launches in Japan
‘World best’ Australian destinations such as Cairns, the Gold Coast, Sydney, Melbourne, Perth, Uluru and Tasmania will feature across television and social media in the next phase ofJapan’s There’s nothing like Australia campaign.  A 13-part TV travelogue called AusTrip will screen on TBS in Tokyo and MBS in Osaka. Meanwhile, fans of Japan’s Tourism Australia’s Facebook page can preview the show’s locations, get behind-the-scenes gossip and enter competitions. Consumers can win a trip to Australia by uploading and sharing their photos in the ‘Your best of Australia’ photo campaign . Partner online travel agents are screening the travelogue, while other partner agents are showcasing the campaign film and other creative in their major retail stores.
Britisih and Irish Lions
UK Sunday Telegraph promotes British & Irish Lions Tour
Affluent rugby fans in the UK are the target of a Sunday Telegraph promotion for the British & Irish Lions Tour to Australia in June/July 2013. The competition, also supported by Qantas, TVIC, DNSW and Lions Rugby Travel, gives readers the chance to win a trip to the test matches in Sydney and Melbourne. The Telegraph ran a series of advertorials in its Discover travel section and will continue to promote the competition on its digital channel until 21 October.
German TA Singapore airlines campaign
TA and Singapore Airlines team up on German campaign
Singapore Airlines is offering German travellers competitive fares to Australia as part of the next phase of Germany’s There’s nothing like Australia campaign.  Running until 25 October, the promotion targets affluent, long-haul travellers in key German regions and showcases iconic Australian nature and wildlife experiences. Promotional activity includes a banner ad and dedicated page on and billboard advertising in four key German cities, in conjunction with three German tour operators, Tourism Victoria and South Australian Tourism Commission. A group press trip will follow at a later stage.
TA ipad app
TA Germany launches tablet app and hub pages
German travellers can watch inspirational videos, see stunning imagery and research their desired Australian destinations with the new There’s nothing like Australia tablet app for the German market.  The free, interactive app features breathtaking imagery from the recent TV advertisement  and is available for both iOS (iPad) and Android. A German language trade widget and hub pages in both German and French have also been launched with the latest phase of the Tourism Australia campaign.
Kiwis learn about amazing Australian experiences
Kiwis were invited to discover Australia’s best experiences by a 12-page magazine insert in New Zealand’s only nationwide Sunday paper, the Sunday Star Times. The magazine also featured an events calendar and content on campaign partner Qantas. Complementing the editorial was ‘best of Australia’ images and video on the Australia travel section Tourism Australia also highlighted Australia’s outstanding experiences and events in its monthly communication to New Zealand’s travel trade.
Sellers meet South East Asian buyers at SEAM in Malaysia
More than 100 delegates attended the recent bi-annual South East Asia mission (SEAM) in Kuala Lumpur, with attendees divided roughly equally between buyers and sellers. The mission attracted 19 first time sellers and 25 new buyers from around the region. This was an opportunity for sellers to learn more about the region’s various markets and showcase their new products to South East Asian travel agents.
Coming up
ARTN Convention in Launceston
The ARTN Convention takes place in Launceston, Tasmania from 22 to 26 October and you can register for all five days or pick those best for your professional development. In line with the industry’s broader direction and vision, the theme for this years’ Convention is Towards 2020: Innovating for Change.
TA logo
Tourism Australia’s 2012 Industry Briefings
Register for Tourism Australia’s free, half-day Industry Briefings in Hobart (Friday 9 November), the Gold Coast (Tuesday 20 November), Cairns (Wednesday 21 November), Adelaide (Friday 23 November) or Sydney (Tuesday 27 November). Briefings will be held in Melbourne, Darwin and Perth in February/March 2013. The briefings provide an overview of Tourism Australia’s activity, latest market insights, business events activity and partnership opportunities.
GDAY USA 10th anniversary
G’Day USA 2013 –the Australia Tourism Summit
To mark the tenth anniversary of Australia Week promotions, G’Day USA 2013 will be an ‘Australia Tourism Summit’.  Tourism Australia and partners Qantas Airways and Destination NSW will host the free event in Los Angeles from 10 to 11 January.  Designed to promote Australian tourism in the USA market, the summit will cover topics such as reaching our target customers, developing offers that resonate and driving conversion with value. Find out more and register.
News in brief
Qantas international network changes
The Qantas Group has published a new schedule, including flights to London that will travel via Dubai instead of Singapore. Read the FAQs on Tourism Australia’s corporate site.
Etihad Airways and Air France-KLM unveil new partnership
Etihad Airways and Air France-KLM have signed a historic agreement to codeshare on flights across the airlines’ networks, the first phase of a much larger strategic partnership which starts October 28.